STR Information Systems Section A

Information Systems Section




Information Systems

Information systems/technology

E-commerce



70. The modern business environment has all of the following characteristics EXCEPT

a. 0 global

b. 0 interconnected

c. 0 competitive

d. 0 relatively static

e. 0 real-time



71. The difference between target marketing and mass marketing is that target marketing

a. 0 means focusing on a small market

b. 0 focuses on short-run objectives, while mass marketing focuses on long-run objectives

c. 0 focuses on specific customers, while mass marketing aims at an entire market

d. 0 does not rely on e-commerce but mass marketing does

e. 0 aims at increased sales, while mass marketing focuses on increased profits